Introduction

In 2017 Johnson & Johnson was ranked #8 on the World’s Most Sustainable Companies by Corporate Knights. In  today’s society, sustainability is becoming a key driver of innovation and profitability. Even though not all companies are adopting this new method due to the increase of cost, at Johnson and Johnson, sustainability is believed to be an extraordinary way to address environmental, social, and governance matters. According to a research conducted by the Harvard Business School; meeting the needs of other stakeholders - e.g. employees through investment  in training - directly creates value for shareholders (Porter, & Kramer, 2011). In this project we are looking to answer the following questions.

• Does Johnson & Johnson focus on materiality issues and does this lead to better performance?

• How does Johnson & Johnson create shared value?
• How does Johnson & Johnson perform on the GRI Guidelines and Shadow reports?