Abstract

The research hypothesis is that Johnson & Johnson’s sustainability mission has increased the company's ability to become more innovative. Our team used the case study research method to collect and analyze data on how Johnson & Johnson carries out sustainability practices. The data was collected from annual sustainability reports, primary company articles, and other relevant media, including watchdog organizations. The data was analyzed using the Global Reporting Initiative (GRI) and integrated reporting guidelines as well as business strategy concepts such as creating shared values. In our findings we discovered how Johnson & Johnson remains such a sustainable company.